The Market Segment is an Account-specific field in Event Temple. To select one:
Go to the Accounts tab in the left-hand sidebar.
Select the Account you wish to update.
Fill in the Market Segment field.
Additional Information
The Booking Type field may sometimes be more appropriate depending on your use case.
To capture Market Segment in a Booking, create a Booking Custom Field.
Only the Market Segment on an Account can be reported on.