There are two ways you can track data from your Intake Forms using Google Analytics—by capturing source information through UTM parameters or by tracking submissions via a redirect to a page on your own website.
Important Note on Analytics + Intake Forms
Our Intake Forms are embedded in an iframe, which means you cannot inject custom GTM or GA scripts directly into the form itself. This is a browser security limitation and not something we can override. Event Temple does not natively support Google Analytics or custom script tracking inside the form.
That said, here are two alternative approaches that are supported:
UTM Source Tracking (Traffic Origin Only)
You can use UTM parameters in your form’s embed code to capture where the lead is coming from. These UTM values are pulled from the form URL and saved to custom fields on the booking once the form is submitted.
While this doesn't allow full GA tracking, it helps you understand traffic sources (e.g. email campaigns, ads, or referring websites).
To access the UTM-enabled embed code:
Go to Settings > Tools > Intake Forms
Select the appropriate Intake Form
Go to the Embed tab
Redirect After Submission (Conversion Tracking)
If you want to track form submissions as conversions in Google Analytics, the recommended approach is to redirect users to a custom thank-you page on your own domain after they click Submit. You can then place any GA or GTM tracking scripts on that thank-you page.
To redirect users after submission:
Go to Settings > Tools > Intake Forms
Select the appropriate Intake Form
Go to the Submit Setting tab
Choose "Redirect to external URL after form submit"
Enter the URL of your thank-you page
Click Save at the top of the page
